Trouble by Cage The Elephant_Music Video Production_Behind The Scenes Video

 

My Research and Planning Process for the Music Marketing Project

          For my groups music marketing project we learned three different types of music videos. Promo videos like The Pretender by Foo Fighters show the artist or band as the primary focus of the video, a way of advertisement. Story videos, very common in the 90s, tell a story following the lyrics of a song. An example of this is Cryin by Aerosmith. Finally, another type of music video is animated where the director takes a more creative spin on the edition and overall idea of the video like Adele's video Send My Love (To Your New Lover). It is usual for there to be a combination of two of these genres, the most common being a combination of Promo and Story. 

          Following this lesson, my group and I were assigned a genre of music to study. We had to pick two record labels and a total of five artists that are part of those labels and fall under our genre of indie alternative. Our choices consisted of Interscope Records who take part of artists Billie Eilish, Boygenius, and Tame Impala. The second company was Deadoceans that are associated with Mitski and Japanese Breakfast. The specific artist I was assigned to research was Billie Eilish. I learned some of her brief history as a musician, her target audience/brand identification, and her digital and non-digital marketing distribution techniques. 

          After conducting our research, the group was given a total of 4 songs to chose from under out genre of indie alternative and we had to pick one to use and recreate a new artist and make the first music video for this artist using one song from our four choices. My group and I chose the song Trouble by Cage The Elephant. Entering our pre-production stage, came together and repaired a chart in which we added dates and assigned work to each partner so that we know where we should be every day in order to be ready for our due date. 

          My group and I already decided to create a combination video combining promo and story. The idea was designed in a storyboard and planned out with time stamps. Today was our first filming day preparing the story part of the video where we record a girl stalking her boy crush that she later kills in the story out of jealousy for talking to another girl.